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1. Introduction

Ahmad & Partners Ltd. ("we," "our," or "us") operates the ahmad.partners website, client portal, and all related digital services (collectively, the "Services"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with us, visit our website, attend a discovery call, or work with us as a client.

2. Educational and Advisory Purpose

All content, frameworks, diagnostics, and recommendations provided through our Services are advisory in nature and informed by our experience as operators and consultants. They do not constitute legal, financial, tax, medical, or regulated professional advice. You are responsible for evaluating, validating, and implementing any recommendations and for the business decisions you take as a result.

3. Information We Collect

3.1 Information You Provide

  • Identity and contact details: name, role, company, email, phone number.
  • Account information: credentials and authentication data for the client portal.
  • Engagement information: notes, documents, briefs, organisational data, and any materials you share during a project.
  • Communications: emails, messages, call recordings (where consented), and feedback you send us.
  • Payment details: billing information, processed through our payment processor; we do not store full card numbers.

3.2 Information Collected Automatically

  • Device information: IP address, browser type, operating system, device identifiers.
  • Usage data: pages visited, time on site, click patterns, referring URLs.
  • Cookies and similar technologies: see our Cookie Policy for details.

3.3 Information From Third Parties

  • Professional networks (e.g. LinkedIn) where you connect with us or apply through them.
  • Analytics providers and advertising partners.
  • Payment processors for transaction verification.

4. How We Use Your Information

  • Provide, maintain, and improve our Services and client engagements.
  • Schedule discovery calls and respond to enquiries.
  • Deliver advisory work, diagnostics, and project deliverables.
  • Process payments and send related information.
  • Communicate with you about updates, relevant insights, and support.
  • Analyse usage patterns to improve our offerings.
  • Ensure security, prevent fraud, and enforce our terms.
  • Comply with legal and regulatory obligations.

5. Legal Basis for Processing (UK & EU GDPR)

  • Contract: to perform our services with you or take steps prior to entering a contract.
  • Legitimate interests: to run our business, secure our systems, and improve our offering.
  • Consent: where you have opted in, for example to marketing or non-essential cookies.
  • Legal obligation: where required by law.

6. Data Sharing and Disclosure

6.1 Service Providers

We share data with vetted third parties who process information on our behalf: hosting, database, authentication, email delivery, calendaring, analytics, and payment processing.

6.2 Business Transfers

In connection with a merger, acquisition, restructuring, or sale of assets, your data may be transferred subject to equivalent protections.

6.3 Legal Requirements

Where required by law, court order, or other legal process, or to protect our rights and those of our clients and users.

6.4 With Your Consent

In other circumstances with your explicit consent.

We do not sell your personal information.

7. Data Retention

  • Account data: until you delete your account, plus a reasonable period for backup and legal compliance.
  • Engagement records: retained for the duration of the engagement and up to seven years for legal, tax, and accounting purposes.
  • Transaction records: as required by tax and accounting laws (typically 7 years).
  • Marketing data: until you unsubscribe or request deletion.
  • Analytics data: typically aggregated and anonymised after 26 months.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access: request a copy of your personal data.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure: request deletion of your data ("right to be forgotten").
  • Restriction: limit how we use your data.
  • Portability: receive your data in a structured, machine-readable format.
  • Objection: object to processing based on legitimate interests.
  • Withdraw consent: withdraw previously given consent at any time.

To exercise these rights, contact us at . If you are in the UK or EU and are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner's Office).

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including encryption in transit and at rest, secure authentication, access controls, regular security assessments, and staff training. See our Security page for full details. No method of transmission over the internet is 100% secure; while we work hard to protect your data, we cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and processed in countries outside your residence, including outside the UK and EEA. Where this happens, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, and adequacy decisions where available.

11. Children's Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect personal data from children. If we learn we have, we will delete it promptly.

12. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

13. Communications Consent

By engaging with us or making a purchase, you consent to receiving service-related communications by email and, where you have provided a phone number, by SMS or messaging app. You may opt out of marketing communications at any time. Transactional and service-related messages necessary to deliver our Services will continue.

14. Automated Decision-Making

We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects on you.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a notice on our website, sending an email, or updating the "Last updated" date above. Your continued use of our Services after changes constitutes acceptance of the updated policy.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Ahmad & Partners Ltd. - Data Protection
Email:
Website: www.ahmad.partners